LinkedIn post
Prove the business case with a real problem
A retail catalogue demonstration that made the value of AI tangible.
Written by Danny Tomalin · Originally posted on LinkedIn
Condensed adaptation of Danny’s original post.A problem at catalogue scale
In my original post, I described a retailer dealing with inconsistent tone, formatting and search optimisation across a very large product catalogue. The manual effort made the need easy to understand.
Show a relevant example
We demonstrated how DataQI could create descriptions using the retailer’s data, voice and required format. The lesson was to make a business problem and a proposed approach concrete. This was a demonstration and customer conversation, not a measured production outcome.