Doing things REYT
Building a consultancy around product, performance and the outdoor community.
Published by unLTD Business · Interview featuring Danny Tomalin · 16 May 2023
Summary of unLTD Business’s original interview, with publication credit retained.A consultancy rooted in its community
unLTD Business’s interview explored the story behind REYT: how my interests in action sports and the outdoors shaped the business, and why working with people whose world I understood mattered.
From product to performance and wellbeing
The feature discusses REYT’s work across sports technology, product strategy, mobile and web applications, and its expansion into wellbeing. It also covers the role of research partnerships and a desire to make participation more inclusive.
The story behind the name
The interview connects the company’s Yorkshire identity with its ambition to work beyond the region. This is a summary of the publisher’s feature, rather than an article authored by me. The original interview and its photography remain credited to unLTD Business and the named contributors on its page.