sport / product design
BatFast
Opening a customer relationship and shaping the direction of an interactive-sport experience.
My role
Won customer · Discovery
Project context
Customer development · Discovery
Contribution areas
Discovery & facilitation · Product & service design
The situation
The work began with understanding the product opportunity and the experience it needed to offer, rather than treating the brief as a fixed software specification.
My contribution
I won the customer and contributed to discovery, UX, product strategy and architecture.
The work
Connected the customer conversation with experience design and technical direction to help shape an engaging product proposition.
The result
Established the customer relationship and helped shape product direction through discovery, UX and architecture.