care / web platform
Motion
Helping a care-home wellness service define a digital product around staff and residents.
REYT team project
Discovery · Product strategy
Discovery & facilitation · Product & service design
The situation
Motion wanted to extend its exercise and wellbeing offer through digital resources and activities. Before defining the software, the team needed to understand how care-home staff managed activities and day-to-day operations.
My contribution
REYT supported discovery and product shaping, connecting care-home needs with a technical and delivery strategy.
The work
Brought findings into an innovation workshop, using goals, personas and user-story mapping to define the experience. MVP wireframes were taken back to care homes for feedback. Technical, product and delivery strategy were considered alongside the go-to-market plan.
The result
A clearer MVP and a strategy for taking the service forward, informed by feedback from care homes. This case describes discovery and product definition rather than asserting a completed platform launch.